Masesi Kutumela Appointed as Dealer Principal at Renault Fourways, Making History as Renault South Africa’s First Black Female Dealer Principal

Renault South Africa proudly announces the appointment of Masesi Kutumela as the new Dealer Principal at Renault Fourways, marking a historic milestone as the first black woman to hold this position within Renault South Africa.

With a dynamic career in the automotive industry and a proven track record of leadership, Masesi Kutumela brings a wealth of experience, strategic vision, and a deep commitment to customer excellence. Her appointment underscores Renault’s dedication to diversity, empowerment, and innovation in South Africa’s evolving automotive landscape.

A seasoned professional with 17 years in the industry, Masesi has demonstrated exceptional leadership in sales, operations, and customer relations. Her ability to drive growth while fostering an inclusive and high-performing team aligns perfectly with Renault’s values of innovation, sustainability, and progress.

On her appointment, Masesi Kutumela stated:
“Becoming Renault South Africa’s first black female Dealer Principal is the culmination of 17 years of perseverance, continuous learning, and an unwavering belief in my potential. My journey began as a sales cadet in a motor industry where women—especially black women—were seldom seen in leadership roles. From day one, I knew I’d have to prove myself through actions, not words.
A defining moment came with my first leadership opportunity. I discovered that true leadership isn’t about authority, but about fostering trust and unlocking potential in others—a philosophy that later earned me Sales Manager of the Year. Along the way, I immersed myself in training, mastered dealership operations, and learned to balance numbers with human connection.
Every challenge strengthened my resolve. Being underestimated only fueled my determination, while mentors, colleagues, and family gave me the courage to aim higher. This milestone isn’t just personal; it’s a testament to every small step, every lesson, and every person who shaped me into the leader I am today.“

Shumani Tshifularo, Managing Director of Renault South Africa, added:
“Masesi’s appointment is a testament to her outstanding leadership and the bright future of Renault in South Africa. Her expertise, passion, and dedication to our brand’s values make her the ideal leader for Renault Fourways. We are confident that under her guidance, the dealership will reach new heights.”

Renault South Africa remains committed to fostering talent and transforming the automotive sector through inclusive leadership. Masesi Kutumela’s historic appointment is a powerful step forward in this journey.